Salon Marketing

Smart Marketing to Grow Your Salon

Transform Your Salon Today

Beauty SalonsBlow Dry Bars
Hair SalonsNail Salons
Waxing SalonsBarber Shops

Frederick’s automated salon marketing software helps you keep your salon busy and profitable. Fill last-minute openings, generate 5-star reviews and bring back lost clients with the world’s smartest marketing software for salons.

Growing a small business

Keep Your Chairs Filled

Frederick syncs with your schedule and automatically sends highly targeted email and text marketing campaigns to keep your schedule full.

  • Fill Last Minute Openings - Promote last minute availability automatically.

  • Fill Slow Days - Prompt customers to book on slow days to keep your staff busy.

  • Create Custom Specials - Motivate customers to book with personalized specials ready to send in under 60 seconds.


Growing a small business

Keep Customers Coming Back

Frederick makes it easy to bring existing customers back to your salon.

  • Remind Clients to Book Again - Send perfectly-timed reminders to rebook based on your clients’ needs.

  • Rescue Lost Customers - Identify customers who haven’t re-booked and send out targeted promotions, automatically.

  • Promote Packages and Memberships - Lock-in revenue by selling services by the set.


Growing a small business

Drive Word of Mouth

Frederick helps you spread the word to keep the pipeline of new customers coming.

  • Get More Referrals - Encourage clients to refer their family and friends by easily offering rewards for referrals.

  • Improve Your Reviews - Polish your online reputation by automatically prompting your best customers to give a review on your website, Yelp, Google and other social review sites.

  • Capture Feedback to Improve Your Business - Capture actionable client feedback to ensure you maintain a high quality of service. Set it up once and put your customer feedback on autopilot!


Growing a small business

Keep Clients Informed

Frederick makes it easy to keep clients in the loop about what’s happening at your salon.

  • Design Beautiful Email Newsletters - Effortlessly design and send emails to your clients with Frederick’s email campaign builder. Why pay for a separate email marketing service when you could have it all with Frederick?

  • Send Holiday Campaigns - Reach clients during the holidays and special occasions with holiday-themed campaigns.

  • Share Announcements - Opening a new location? Welcoming a new staff member? Hosting a special event? No matter the occasion, Frederick makes it easy to share announcements with your clients.


Growing a small business

Custom Automations
and Drip Campaigns

  • Target the right customers - Smart lists allow you to create custom campaigns based on any data Frederick knows about your contacts, and it’ll auto update with matching contacts based on criteria you set.

  • Control how your campaigns look and what they say - With a completely integrated email editor and access to a growing library customizable templates, you can create campaigns that align more with your branding.

  • Set and Forget - Build Drip Campaigns to encourage loyalty with custom rewards, send personalized birthday wishes or upsell new customers with package or membership offerings at the perfect time.

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